The first three seconds decide everything. Here are five hook patterns that consistently perform across niches.
1. The Contrarian Open
Start with a statement that challenges conventional wisdom: "Stop doing X if you want Y."
2. The Specific Number
"3 things I wish I knew before…" creates instant curiosity and sets clear expectations.
3. The Story Tease
"I almost quit until this happened…" — open a loop the viewer needs to close.
4. The Direct Question
"Are you still [common mistake]?" — calls out the viewer and creates relevance.
5. The Visual Pattern Interrupt
Bold text + unexpected motion in frame zero. Pair with a verbal hook for maximum retention.
Use these as starting points in ClipPhlow draft projects. Full AI hook generation is coming soon.